Featured Listing – Ivy Ekong Fashion Ltd

Ivy Ekong Fashion boasts a substantial social media following that reflects its influence and market reach. With over 37,000 Instagram followers, 1,000 Facebook followers, and 1,400 YouTube subscribers, the brand has successfully engaged a broad audience and maintained high visibility in competitive fashion circles. This digital footprint not only enhances brand recognition but also offers a direct marketing channel to a highly engaged audience, providing the next owner with significant opportunities for expansion through targeted campaigns, collaborations, and influencer partnerships.

The decision to sell the business comes as a result of time constraints. The founder, Ivy Ekong, balances her responsibilities as an influencer alongside managing the brand, and the sale represents a chance for someone new to step in and unlock the full potential of the business. The sale offers more than just an established brand; it includes intellectual property, a valued customer list, and stock inventory, all of which are critical assets for sustaining and scaling operations.

Operating as a web-based business, Ivy Ekong Fashion offers remarkable flexibility to the new owner. With no physical premises, the business can be managed from virtually anywhere, making it ideal for remote operations or as a side venture. Currently run from Surrey, the home-based structure ensures minimal overheads, allowing the operator to focus on growing the brand and enhancing profitability rather than managing costly physical infrastructure.

The business is known for its high-quality UK-designed products manufactured in China, catering to a wide range of sizes. This combination of local design excellence with efficient overseas production has enabled the brand to maintain competitive pricing while delivering fashionable, on-trend pieces. The e-commerce platform is professional and user-friendly, central to the brand’s operations. It allows for seamless customer interactions, efficient order processing, and effective stock management. By overseeing all aspects of the business—including sales monitoring, packaging, and distribution—the vendor has maintained control over quality and customer experience, establishing a reputation for reliability and excellence.

Financially, Ivy Ekong Fashion has demonstrated resilience and potential for growth. In the financial year ending 30 October 2024, the business reported a turnover of £10,874, with a gross profit of £5,547 and a net profit of £758. These figures reflect the impact of reduced activity following the pandemic and a highly competitive market. Despite this, the business retains significant upside potential due to its established brand presence, strong social media following, and loyal customer base. A motivated new owner could increase turnover and profitability by expanding product lines, enhancing marketing efforts, and leveraging collaborations with influencers and fashion publications.

The sale includes a highly valued stock inventory, featuring numerous party dresses and other clothing items that align with the brand’s core offerings. The well-established website and online sales portal are also part of the package, providing the next owner with a ready-to-use, professional platform for customer engagement and sales. Operating 24/7, the online shop ensures continuous availability for customers, creating opportunities for global reach and passive revenue generation outside standard business hours.

For prospective buyers, Ivy Ekong Fashion represents an excellent investment opportunity. The brand’s strong reputation, substantial online following, and established supply chain position it as a platform for rapid growth and innovation. The vendor is willing to provide support during the transition, including introductions to high-profile clients and guidance on business operations, ensuring a smooth handover and immediate continuity.

The business is listed at an asking price of £1,950 plus stock at valuation (SAV). This represents an affordable entry point for an entrepreneur looking to acquire a brand with market recognition, tangible assets, and significant growth potential. With its combination of established infrastructure, loyal customers, and a strong social media presence, Ivy Ekong Fashion is perfectly positioned for expansion into new markets, product lines, and innovative marketing strategies.

Whether you are a fashion entrepreneur, an investor seeking an online retail opportunity, or someone looking to step into a creative and profitable sector, Ivy Ekong Fashion offers everything needed to build on an existing foundation of success. The business’s flexible, web-based model, combined with its brand recognition and strong social media following, creates endless possibilities for revenue growth, market expansion, and brand development.