Blacks Business Brokers are delighted to announce the successful sale of First For Pets (Pet Care) Limited, an established and highly regarded pet care company operating across Lichfield and surrounding areas. Founded in 2019, the business has quickly grown into one of the most trusted names in its sector, with a reputation for professionalism, reliability, and compassionate care. From humble beginnings, First For Pets became synonymous with quality pet services that clients could rely on, whether for daily dog walking, overnight house sitting, or the more sensitive and heartfelt pet cremation services. This diverse offering created a scalable and profitable enterprise, built on strong foundations and a loyal customer base.
The owners, who were looking to take early retirement, approached Blacks Business Brokers to facilitate the sale. They recognised that in order to ensure their much-loved business was passed on to the right buyer, they needed expert guidance and a team who could showcase the true value of their company. The sale marks an exciting new chapter for First For Pets as it transitions into new ownership, with opportunities for growth both locally and on a larger scale.
What made First For Pets particularly attractive to buyers was its versatile model and ability to adapt to the needs of the owner. Unlike many businesses in this sector, it was designed to allow flexibility in how services were offered. A typical day might include dog walks through scenic countryside, home visits to cats, rabbits, and even chickens, overnight pet and house sitting for owners away on holiday, pet transport for routine vet trips or relocations, doggy daycare, and boarding, plus the provision of compassionate pet cremation services. Not only did this diversity of services provide multiple revenue streams, it also gave the incoming owner options on how to shape the business around their own lifestyle and ambitions.
Another significant asset included in the sale was Pet Sitter Plus, a premium cloud-based management system specifically designed for pet care businesses. With features such as automated scheduling, seamless invoicing, client communication tools, detailed pet profiles, and freelancer management functionality, the new owner inherits not just a thriving business but also the tools to run it smoothly and efficiently from day one. Combined with a DEFRA-registered van, fully equipped with secure crates for safe pet transport, a functional and well-optimised website, and a strong digital presence with over 2,000 loyal clients and prospects, the package represented a rare and valuable opportunity.
Joanne Booth, the Sales Negotiator at Blacks Business Brokers who oversaw the transaction, commented: “First For Pets was a joy to represent. From the moment we met the owners, it was clear this was more than just a business – it was their passion. Their reputation for quality care and trustworthiness had built a foundation that any new owner could confidently take forward. We worked closely with them to ensure we attracted buyers who could see not just the financial opportunity but also the lifestyle benefits of running such a business. It’s fantastic to see this successful sale completed, and I’m confident the new owner will continue to grow and thrive.”
The sellers echoed this sentiment, acknowledging how crucial Blacks Business Brokers were in guiding them through the process. Selling a business is never simply about numbers; it’s about finding the right buyer, securing the best possible deal, and ensuring the legacy of years of hard work continues. By leveraging their experience, marketing reach, and structured process, Blacks were able to position First For Pets as an attractive proposition in a competitive market.
Blacks Business Brokers have established themselves as leaders in the buying and selling of businesses across the UK. With a commitment to professionalism, transparency, and delivering results, they have helped thousands of owners achieve successful exits while ensuring buyers find the right opportunities. Their ability to present a business in the best possible light, while also providing honest and practical advice, has made them a trusted partner for entrepreneurs across many industries.
The story of First For Pets underlines just how powerful the combination of a well-run business and the right broker can be. For buyers, this sale represents the acquisition of a proven and profitable enterprise with immediate income and expansion opportunities. For the sellers, it marks the culmination of years of dedication, rewarded with a smooth transition into retirement.
