Blacks Business Brokers Completes Successful Sale Of Horse Health Solutions

Blacks Business Brokers is proud to announce the successful sale of Horse Health Solutions, a well-established and respected online equine supplement business, marking another strong result for the specialist brokerage known for supporting business owners through smooth and successful exits. This sale highlights the continued demand for high-quality, lifestyle-friendly businesses and reinforces Blacks Business Brokers’ reputation for achieving results through a tailored, hands-on approach.

Horse Health Solutions is a family-run business that has been trading since 2009 and has built an enviable reputation for producing natural, herbal supplements designed to support horse health and wellbeing. Over more than 15 years of operation, the business has earned the trust of a loyal and engaged customer base by focusing on quality, consistency, and personalised service. Each product is handmade using carefully selected ingredients, drawing on extensive experience and ongoing customer feedback to ensure reliable, effective solutions for a wide range of equine needs.

The business operates entirely online and can be run from anywhere in the UK, offering exceptional flexibility to the new owner. Although previously managed from Kidderminster, Horse Health Solutions does not rely on local trade or physical premises. Sales are generated through the company’s own website and a well-established eBay store, serving customers across the UK and Europe. This relocatable, digital-first model was a key driver of buyer interest, particularly among those seeking a business that could fit around family life or be scaled alongside other ventures.

Horse Health Solutions offers a comprehensive range of herbal supplements that cater to common equine health requirements. All products are blended in-house using natural ingredients, ensuring quality control and maintaining the brand’s reputation for authenticity and care. While some customers may choose to consult their veterinarians independently, the business itself does not provide veterinary services or medical assessments. This makes the business especially accessible, as no formal veterinary or specialist equine qualifications are required to operate it successfully. Instead, the model suits anyone with an interest in horses, herbal products, or natural wellbeing, supported by clear processes and established formulations.

From a financial perspective, Horse Health Solutions presented a compelling opportunity to prospective buyers. For the year ending 5th April 2025, the business achieved a turnover of £188,725 with a gross profit of £56,946. These figures demonstrate strong demand, healthy margins, and low operating costs. Buyers were particularly attracted to the scalability of the business, with clear opportunities to increase revenue through enhanced digital marketing, broader customer outreach, and further optimisation of online sales channels.

The sale included the company’s trading name, goodwill, website, eBay shop, customer database, social media accounts, and all relevant equipment required for product blending and packaging, with stock valued separately. Importantly, the outgoing owners committed to providing handover support to ensure continuity and a smooth transition, further strengthening buyer confidence and contributing to the successful completion of the deal.

Blacks Business Brokers played a central role in positioning Horse Health Solutions effectively in the market, identifying the right buyer profile, and managing the transaction from initial listing through to completion. By taking the time to fully understand the business, its strengths, and its future potential, the team ensured that the opportunity was presented accurately and attractively, while protecting the interests of the sellers throughout the process.

Amy Page, Sales Negotiator at Blacks Business Brokers, commented on the sale: “Horse Health Solutions was a fantastic business to work with. It had everything buyers are looking for right now – a strong brand, loyal customers, excellent financials, and a flexible online model. Our role was to tell that story clearly and confidently, and to guide both parties through each stage of the process. The sellers were a pleasure to deal with, and the buyer recognised the value and growth potential straight away. This was a really rewarding transaction and a great example of how the right brokerage support can make all the difference.”

The sellers of Horse Health Solutions chose Blacks Business Brokers because of the company’s proven track record in selling lifestyle and e-commerce businesses, as well as its personal, supportive approach. Selling a business built over many years can be an emotional and complex decision, and having an experienced broker to manage enquiries, negotiations, and due diligence allowed the owners to focus on running the business right up until completion. Blacks Business Brokers’ clear communication, honest advice, and proactive management of the sale process helped ensure a positive outcome for all involved.

This successful sale further demonstrates the strength of the current market for well-run, niche online businesses with strong brands and loyal customer bases. Buyers are actively seeking opportunities that offer flexibility, scalability, and a proven trading history, particularly in sectors linked to wellbeing, sustainability, and specialist consumer products. Horse Health Solutions ticked all of these boxes, and with the support of Blacks Business Brokers, achieved a sale that reflected its true value.