Blacks Business Brokers Completes Successful Sale Of No 37 Bar & Bistro

Blacks Business Brokers has successfully completed the sale of No 37 Bar & Bistro, a stylish and contemporary bar and dining venue located in the sought-after Swinley district of Wigan. The transaction represents another successful hospitality sector deal for the brokerage and highlights continued demand for well-presented, characterful venues in thriving regional markets.

No 37 Bar & Bistro operates from 37 Mesnes Road in the popular Swinley area, a short walk from Wigan town centre. The venue was launched under the most recent ownership in late 2023 following a complete refurbishment of the premises previously known locally as Lily & Arthur’s. The transformation created a modern lounge-style bar and bistro with an inviting atmosphere that quickly established itself as a popular destination for dining, socialising and entertainment.

The concept behind No 37 Bar & Bistro blends relaxed dining with a premium bar environment. Guests are welcomed into a stylish interior featuring plush booth seating, wooden tables, ambient lighting and large front windows that fill the venue with natural light. The décor incorporates muted tones such as deep greens and teals, complemented by leather and wood finishes that create a warm and sophisticated environment.

The interior layout provides distinct zones for both dining and social drinking, allowing the venue to cater to a wide range of customer experiences. Visitors can enjoy intimate meals, cocktails with friends, brunch gatherings or evening entertainment events in a comfortable and stylish setting. The venue also offers outdoor seating space which presents further opportunities for expansion and development.

The bar and bistro quickly developed a reputation for Mediterranean-inspired small plates, pizzas, brunch dishes and cocktails, attracting a loyal local following. Customer engagement has been supported through themed social events and entertainment nights including the popular “Fizz Fridays”, as well as regular live music performances that contribute to the vibrant social atmosphere.

No 37 Bar & Bistro benefits from its location within Swinley, one of Wigan’s most desirable residential and social districts. The area is known locally for its high-quality independent businesses and welcoming community atmosphere. The venue’s position within a busy parade of businesses contributes to its visibility and footfall, while nearby on-street parking makes it convenient for visitors.

The proximity to Wigan town centre also supports the venue’s accessibility, attracting both residents and visitors who are looking for stylish dining and evening entertainment options just outside the central retail district. Swinley’s reputation for quality hospitality has allowed the venue to position itself as an upmarket yet approachable destination.

The premises themselves have been carefully designed to create a comfortable and contemporary lounge environment. The bar area is fully equipped and supported by modern systems including Wi-Fi connectivity throughout the venue and point-of-sale technology to streamline operations. The business has also positioned itself as a welcoming venue for a wide range of customers by maintaining family-friendly and dog-friendly access.

Another key feature of the business is its strong community engagement. Over the past eighteen months the venue has become known locally for social events, live music and themed evenings that bring together customers from across the area. These activities have contributed to strong customer engagement and positive word-of-mouth within the local market.

The business also enjoys popularity as a venue for private events and celebrations, with bookings secured well into the future. At the time of sale, reservations and private party bookings were already scheduled through to December 2025, reflecting the venue’s growing reputation as a destination for social occasions.

The sale includes all fixtures and fittings associated with the operation, including seating, tables, bar equipment, glassware and point-of-sale systems. The brand identity of the venue, including its name, signage and marketing assets, has also been transferred to the new owner. Social media channels, reservation systems and relationships with local entertainers and suppliers were included as part of the agreement, subject to final arrangements.

No 37 currently operates Wednesday to Sunday, opening from midday with extended hours across the weekend to capture peak dining and evening demand. Friday and Saturday trading begins earlier in the morning to accommodate brunch service and continues late into the evening to support the venue’s lively social atmosphere. These operating hours provide scope for future expansion should the new owner wish to increase availability or target additional customer segments.

The sale of the business demonstrates the continued strength of the independent hospitality sector in regional towns across the UK. Buyers are increasingly attracted to venues that combine strong design, a clear brand identity and a loyal local customer base. No 37 Bar & Bistro provided exactly this combination, making it an appealing opportunity for investors or experienced hospitality operators seeking a turnkey business.

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