Blacks Business Brokers Completes Successful Sale The Faux Flower Company

Blacks Business Brokers is proud to announce the successful sale of The Faux Flower Company, a market-leading business in the luxury artificial flower sector. This vibrant and future-focused company has bloomed into a major player in both the B2C and B2B markets, serving private clients, luxury brands, and prestigious organisations with its exquisite faux floral designs. This sale marks yet another exceptional transaction for Blacks Business Brokers, who continue to connect high-calibre businesses with the right buyers across the UK and beyond.

Founded in 2015 and originally operating in Hong Kong under the name Amaranthine Blooms, The Faux Flower Company entered the UK market in 2016, bringing with it a commitment to superior quality, innovation, and customer satisfaction. Since then, it has become a trusted name in premium faux flowers and plants, with a customer base that includes globally recognised brands such as Ralph Lauren, Jimmy Choo, Victoria’s Secret, and Historic Royal Palaces. In 2018, it was even selected by the Royal Horticultural Society (RHS) to decorate the main tent at the Hampton Court Flower Show—an achievement that underlines its position at the very top of its field.

This business has combined artistic flair with commercial acumen, offering over 150 styles of single stems and around 50 unique bouquet designs. With the addition of artificial plants and in-house-designed vases, The Faux Flower Company has established a comprehensive, cohesive product range that appeals to both retail and trade customers. Products are sourced directly from manufacturers, ensuring quality control, strong gross margins, and a competitive edge in the marketplace.

A significant factor in the company’s success has been its savvy marketing strategy. From its roots in SEO and email marketing to more recent investments in paid search, social media, and CRO (Conversion Rate Optimisation), the company’s website consistently ranks in the top three results for around 35,000 monthly searches. It has a thriving email list of over 30,000 subscribers, generating 23% of sales through automated and campaign-driven flows, with average daily traffic at around 1,650 visitors. Its strong social media presence spans Facebook, Instagram, Pinterest, TikTok, and YouTube—creating not just customers but a true community of brand advocates.

The operational backbone of the company is equally impressive. Run from a leasehold premises in Cheltenham—though relocatable if desired—it is powered by Shopify Plus, with storefronts tailored to retail and trade markets. The company supports global shipping and next-day UK delivery through a global fulfilment partner, and is registered in Ireland for IOSS, ensuring seamless transactions for EU customers. An operational review in recent years led to a streamlined product range focused on high-margin, in-house designed products and scalable systems designed for sustainable growth.

Its clientele reads like a who’s who of luxury retail and hospitality, and it continues to attract word-of-mouth referrals thanks to its outstanding product quality and exceptional customer service. The business boasts a consistent repeat customer rate of 40–50%, demonstrating strong brand loyalty and ongoing engagement.

The sale of The Faux Flower Company was managed by Joanne Booth, Sales Negotiator at Blacks Business Brokers, who commented, “The Faux Flower Company is one of those rare businesses that combines style, substance and scalability. Its stunning products, excellent online visibility and loyal customer base made it a truly attractive proposition for buyers. I’m delighted to have been involved in helping our client find the right buyer to take this business to the next level.”

Blacks Business Brokers’ extensive network of buyers and proactive approach to deal-making ensured a smooth transaction from start to finish. The sale highlights the firm’s continued success in handling high-value, high-potential businesses in niche sectors.

As the artificial flower sector continues to grow—with increasing demand for sustainable, low-maintenance decorative options—The Faux Flower Company is poised for further success under new ownership. The brand’s ethos, encapsulated in its slogan “Buy Once, Buy Well, Love Forever,” reflects a growing customer preference for durability and elegance, especially in the luxury and hospitality sectors.

For those thinking about selling their own business, The Faux Flower Company sale serves as a strong example of what’s possible with the right broker by your side. At Blacks Business Brokers, we match exceptional businesses with serious buyers every day, delivering deals that realise the full potential of our clients’ hard work.