Featured Listing – Bright Water Filters

Bright Water Filters, an established and rapidly expanding e-commerce brand specialising in premium under-sink water filtration systems, is now being advertised for sale through Blacks Brokers at an asking price of £55,000. Founded in October 2022, the business has quickly positioned itself as a trusted, health-focused solution for households seeking clean, alkaline drinking water on demand. With over 450 active clients and a highly efficient operational model, the company offers both stability and substantial growth potential for the right buyer.

The business has cultivated a strong foundation through exceptional customer satisfaction, reflected in its outstanding 4.8 out of 5-star rating on Trustpilot. Customers return year after year to replace their filter cartridges, generating a consistent and reliable revenue stream. Based on an average spend of £80 per customer, these existing clients alone hold the potential to generate at least £36,000 annually—before factoring in new customer acquisition and scaling opportunities. The company’s digital infrastructure is already performing well, bolstered by effective Google AI-driven advertising strategies that continue to deliver new customers in addition to the returning loyal base.

Bright Water Filters operates from Dover, a location strategically suited for the storage and importation of stock, particularly from suppliers in China. However, because the business functions entirely online with no need for physical customer interaction, it is fully relocatable. This flexibility makes it particularly appealing to buyers anywhere in the UK who are seeking a streamlined, modern, and remote-friendly business model.

The products offered by Bright Water Filters are highly compelling within the growing market for home water purification. The business holds exclusive UK distribution rights for a specific advanced under-sink filtration system that connects directly to household taps, offering consumers immediate access to healthier, better-tasting, alkaline water. Its nearest competitors are located in Europe, primarily Germany and Italy, adding further value to the exclusivity enjoyed within the UK market. These systems are designed to be efficient, elegant, and cost-effective, with maintenance required only once per year at a modest cost of around £80 per replacement filter. This blend of practicality and wellness-oriented functionality has generated strong consumer interest, and the category itself continues to gain momentum as more households prioritise health and environmental sustainability.

Operationally, Bright Water Filters is tightly run, leveraging Ecwid for its online storefront and Equite tracking for monitoring customer behaviour and website performance. Although current marketing efforts have produced excellent results, there remains significant room for expansion through enhanced SEO, paid advertising, social media presence, and targeted customer retention strategies. For buyers with backgrounds in digital marketing, e-commerce, or health-focused consumer goods, this presents a rare opportunity to acquire a business with strong fundamentals and abundant headroom for growth.

Financially, the business presents an encouraging trajectory. For the year ending 5th April 2025, Bright Water Filters reported an annual turnover of £59,388. The company has a clean financial footprint, operating solely as a sole trader with transparent and verifiable accounts. Recent performance is even more promising, with sales doubling in May and June 2025. Operating margins are currently around 40 percent, and this profitability is supported by a lean cost structure and low overheads typical of online-only businesses. Because revenue is largely driven by recurring purchases of consumables, income is predictable and scalable with increased customer acquisition efforts.

Included within the sale are the professionally crafted e-commerce website, the exclusive UK distribution agreement, the entire customer database, and access to all relevant tools and analytics platforms. Website settings, CRM configurations, email marketing templates, and supplier contact details will all be transferred to the buyer, ensuring a smooth continuation of operations. Stock will be purchased separately, and the outgoing owner is willing to provide full training and a handover period by agreement, ensuring that the new owner can take control confidently and efficiently.

The business currently operates on a simple Monday to Friday schedule from 10am to 4pm, though the automated nature of e-commerce means sales occur 24/7. These limited working hours make the business accessible to both full-time operators looking to scale and part-time entrepreneurs seeking a manageable yet profitable venture.

In summary, Bright Water Filters represents an exceptional acquisition opportunity for an individual or organisation seeking a strong, well-reviewed brand in the thriving health and wellness market. With its exclusive UK distribution rights, growing base of recurring customers, low overheads, and scalable operational structure, the business is ideally positioned for significant further expansion. Priced competitively at £55,000, this is an opportunity for a buyer to enter a rapidly growing market with a turnkey operation that already enjoys strong consumer trust and ongoing demand. With the right strategic marketing and growth initiatives, the business could accelerate rapidly and capture an even greater share of this expanding sector.