Featured Listing – Fireaway Pizza Master Franchisee North London

Blacks Brokers is delighted to present an exceptional commercial opportunity: the acquisition of the Master Franchise rights for Fireaway Pizza across the coveted North London N-postcode region. This sale, priced at just £49,995, offers a rare chance for an entrepreneurial buyer to take the helm of a territory with enormous untapped potential within one of the UK’s fastest-growing fast-casual pizza brands. The outgoing owners, based in Somerset, have operated the business for the past two and a half years but are now strategically refocusing on their two Fireaway Pizza stores outside London. As a result, they are offering this flourishing but under-developed territory to a buyer who can maximise its opportunity from within London itself.

The Master Franchise rights provide the buyer with a unique and highly leveraged revenue model that does not rely on operating retail stores directly. Instead, the owner of these rights earns income from every franchisee within the territory. This includes monthly royalty fees, upfront franchise joining payments, completion payments, and a percentage of sales revenue from franchise activity. With a structure built around passive income rather than hands-on store management, the business presents a strong value proposition for those seeking low-overhead, high-margin returns. At present, two active stores in the region generate recurring monthly revenue, yet Fireaway’s head office has confirmed that the area can comfortably support up to seven stores. Only two have opened to date, highlighting a substantial, ready-to-develop growth pathway.

The franchise territory spans the entire North London N-postcode area, a region defined by dense populations, cultural vibrancy, and exceptional commercial energy. It includes thriving districts such as Holloway, Wood Green, and Finsbury Park, all known for their high footfall and dynamic mix of residential, retail, and leisure spaces. This is precisely the type of environment where Fireaway Pizza excels. Combining fast service with quality ingredients and an increasingly recognised brand presence, the chain is ideally positioned to thrive in bustling urban neighbourhoods. With only a fraction of potential locations currently in operation, a new owner has the strategic landscape to build a powerful and profitable store network.

The incoming Master Franchisee will inherit the contractual rights to recruit new franchisees, support their development, and collect a suite of income streams for each new store opened. For every new franchisee joining within the territory, the Master Franchisee receives £10,000—split as £5,000 on signing and £5,000 on successful completion and store sign-off. Monthly royalties of £250 + VAT per store provide ongoing recurring income, and an additional 2.5% commission is paid on any franchise resales. The income model has been designed to compound as more stores become operational, creating both upfront cash flow and long-term financial stability.

The current owners oversee the territory remotely from Somerset without any dedicated staff, managing the business on a part-time basis. This operational arrangement means many of the territory’s opportunities remain unrealised, as the region’s scale and potential naturally favour a hands-on operator with a local presence. A London-based buyer would be uniquely positioned to accelerate recruitment, strengthen relationships with Fireaway’s head office, and actively promote the franchise opportunity throughout the capital’s business and investment community. By unlocking just a portion of the unrealised store capacity, a new owner could significantly enhance income within a short time frame. At full potential, the region could support six to seven stores, enabling a buyer to recover their £49,995 investment in just over a year and then benefit from a long-term stream of passive, high-margin revenue.

This is strictly an asset-only sale, meaning there is no property, no physical inventory, and no complex operational overhead to inherit. Instead, the buyer acquires full legal rights to the Master Franchise for the North London territory, along with existing relationships and the foundation of two trading franchise units. The flexibility and light operational footprint ensure that the business can be managed with minimal expense while still supporting significant growth. The only real limit is the buyer’s ambition to expand the franchise network.

Fireaway Pizza is one of the UK’s most dynamic rising food brands, well-known for its fresh ingredients, fast service, and contemporary approach to handmade pizza. The brand has grown rapidly nationwide, creating strong buzz and strong customer loyalty. Being part of this upward trajectory provides the buyer not only with financial upside but with a position inside an expanding national franchise ecosystem. As more stores open and brand recognition strengthens, every franchisee within the territory contributes to the Master Franchisee’s success.

This Master Franchise opportunity stands out in the marketplace for its combination of low cost of entry, robust existing revenue, and vast untapped potential in a densely populated, commercially rich area of London. It is perfectly suited to an entrepreneur eager to build a profitable multi-unit franchise network without the need to operate stores directly. For those with business development skills, local knowledge, and a passion for scalable growth, this could be one of the most compelling franchise investments currently available.

If you are considering a business that delivers passive income, high margins, strong brand backing, and the kind of territory few franchise networks release, then this could be the acquisition that elevates your commercial future. And at an asking price of only £49,995, it represents outstanding value in an industry where master rights often command significantly higher premiums.